Communicating with your local community during lockdown can be tricky. We've partnered with Harcourts to help you create branding campaigns that strike the right tone and deliver helpful content on the topics that matter most right now.
We've done the hard work for you and created everything you need: images, videos, copy and links. All that's left to do is to assemble everything in Spoke and launch your campaign. Watch the video for a quick run-through on how to.
Don't have a Spoke account yet? No worries, it's super easy to set up an account.
Keen to get started? Here is everything you need. Watch the video above for a quick run-through on how to use all the assets on this page.
The good news is that even though we are limited physically, you provide access to a suite of digital tools at the fingertips of prospective buyers.
Description text: "How can you buy a property without seeing it in person? With Harcourts all-digital buying experience, you can tour a home, discuss with your Agent, and even make an offer."
Short headline: "Can you still buy a property during the lockdown? Yes"
Long headline: "Use virtual tour technology to inspect and tour an entire home."
Learn More: use this link.
Use this Seller's Guide to provide additional information to your current database of potential sellers, as well as attract new clients.
Description text: "Set an appointment to take your Harcourts agent on a tour of your property, using video call technology. After the tour, your agent will calculate and share your property appraisal digitally. If you’re happy to proceed, our team will digitally present a customised plan to sell your property."
Short headline: "How do you sell your home during lockdown?"
Long headline: "It is definitely possible to sell your property right now. In fact, many buyers are buying homes without physically seeing them."
Learn More: use this link.
Your current tenant database will have questions about how to interact with their property managers. Answer their questions with this campaign aimed at current clients.
Description text: "You can still contact your Property Manager at any time via phone or email. We can connect you with the perfect home for you. To see what’s available, contact your local Harcourts agent.Physical routines are currently postponed and will return once restrictions have eased, however we may conduct virtual inspections"
Short headline: "Currently renting and have questions?"
Long headline: "Are you currently renting? You may be wondering how your tenancy may be affected. Here are some tips to help you stay organised."
Learn More: use this link.
During lockdown in Victoria, our clients who own investment properties will still require a property manager who can service their tenancies. Answer their questions with this campaign.
Description text: "Questions about how Harcourts will continue to manage your investment property? Click below to find out more."
Short headline: "Managing your investment property during lockdown"
Long headline: "Own an investment property? Even throughout lockdown, our property managers are standing by to help you. "
Learn More: use this link.
As a result of government restrictions in Victoria, Harcourts has moved all current and future auction listings to a digital platform. Show your prospective sellers how simple a virtual auction can be.
Description text: "As a result of government restrictions in Victoria, Harcourts has moved all current and future auction listings to a digital platform How do online auctions work?"
Short headline: "How do online auctions work?"
Long headline: "Before you buy and sell, read about how online auctions work."
Learn More: use this link.
With buyers and renters still actively searching online listings, use virtual tours to keep your property listings active. Share this valuable resource to make the transition from in-person inspections to virutal meetings.
Description text: "Interested in touring a prospective property? During lockdown it's easy with a virtual tour."
Short headline: "Take a tour, virtually"
Long headline: "Virtual tours are the answer to maximise your home's exposure during lockdown."
Learn More: use this link.
Research tells us that homes that are staged sell faster and, often, for a better price. Use this campaign to bring attention to Virtual Staging benefits for your sellers and investment property owners.
Description text: "It is crucial to find ways to stand out from your competition when it comes to selling your property or renting it (especially when 90% of searches start online)."
Short headline: "Virtual stage your property today."
Long headline: "Make your property shine in the best light by using virtual staging to set it apart from the market."
Learn More: use this link.
Use the campaign to connect your audience to the simplicity of the main message: Behind Our Doors, We're Working to Open Yours.
Description text: "We may not be able to show you property in person, but we can virtually. Let's open the doors together."
Short headline: "Our Home to Yours"
Long headline: "Whether it's a virtual house tour or checking in with the family."
Learn More: Link to your own Harcourts website.
Use the campaign to connect your audience to the simplicity of the main message: Behind Our Doors, We're Working to Open Yours.
Description text: "We may not be able to show you property in person, but we can virtually. Let's open the doors together."
Short headline: "Our Home to Yours"
Long headline: "From online auctions to online cooking."
Learn More: Link to your own Harcourts website.
Use the campaign to connect your audience to the simplicity of the main message: Behind Our Doors, We're Working to Open Yours.
Description text: "We may not be able to show you property in person, but we can virtually. Let's open the doors together."
Short headline: "Our Home to Yours"
Long headline: "From virtual appraisals to photography lessons."
Learn More: Link to your own Harcourts website.
Use the campaign to connect your audience to the simplicity of the main message: Behind Our Doors, We're Working to Open Yours.
Description text: "We may not be able to show you property in person, but we can virtually. Let's open the doors together."
Short headline: "Our Home to Yours"
Long headline: "Here with you, every step of the way."
Learn More: Link to your own Harcourts website.
Spoke is a simpler way to advertise real estate on social media and across the web. In just a few clicks you can put together campaigns that advertise your listings, your agency or yourself to your local audience.
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